Navigating Digital Disruption With Futurologist and Professor Stefan Gröner
How does a business go extinct? It’s not for lack of product improvement ideas, says futurologist, professor and business consultant Dr. Stefan Gröner. Typically, it’s for lack of understanding what customers really want. Gröner offers the example of the stagecoach. As a product, it could be endlessly improved by making it bigger or more comfortable. […]
