CX and the human dynamic
Brands can make experiences more enjoyable by revisiting the human factor in their customer experience equation. By curating experiences that are rooted in purpose and exist to generate positive memories, companies can fully unlock the promise of a successful digital transformation. Rewiring expectations As humans, we journey through life with the help of others — […]
Don’t trawl for customers; consolidate your digital toolset and they will come to you
Brands used to be like large-scale fishermen, throwing out their big nets to seek third-party data and hoping it would bring in their customers. The old digital landscape captured unreliable data, invaded customer privacy and gave customers no choice but to accept their reviled cookies despite the stale taste they left behind. With the retirement […]
