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Execution Is Everything: Turning Strategy into EBITDA and Enterprise Value

Rob Gould

Managing Director

Christopher Monk

Managing Director

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5 minutes to read

A value creation plan does not improve EBITDA. Changes inside the business do. 

For PE operating partners and portfolio company COOs, that distinction defines a shared agenda: proving that change is producing results, not simply that initiatives are progressing. Operating partners connect the investment thesis to value creation priorities and help remove portfolio-level barriers. COOs translate those priorities into daily decisions, capacity and operating accountability. 

This is Part 4 of our five-part blog series. The first three installments explored the operational imperative, structural margin expansion and efficiency at scale.  

Execution connects the cost and efficiency opportunities to realized results. It defines whether the business can deliver the intended outcome on time while protecting the operations that fund the transformation. Cost reduction changes the expense base. Efficiency expands productive capacity and throughput. Execution turns those improvements into reliable operational and financial results. 

When progress does not translate into performance 

Execution discipline has become one of the most underappreciated drivers of PE returns and realized enterprise value. A transformation can look healthy while its economics fall behind. Milestones are met and systems go live, but savings have not reached the financial statements or performance remains inconsistent.  

The leadership challenge is to distinguish completed activity from changed operating behavior — and carry that change through to durable results.  

The disconnect often occurs between functions: 

  • Procurement negotiates lower prices and volume rebates, but purchase orders continue flowing to incumbent and off-contract suppliers, leaving the modeled savings unrealized. 
  • Operations redesigns the production schedule to increase throughput, but labor plans, material availability and preventive maintenance are not synchronized, creating overtime, downtime and missed customer commitments. 
  • An acquisition integration completes its system cutover on schedule, but order ownership, inventory rules and customer-service handoffs remain unclear, causing fulfillment delays and billing errors. 

These are breaks in the chain connecting decisions, behavior and financial outcomes. Dashboards can reveal the gap, but they cannot resolve it. Each cross-functional dependency needs a named decision-maker, a resolution deadline, and an escalation path, supported by the capacity and operating discipline to deliver. 

Build the capabilities behind reliable delivery 

Turning strategic priorities into sustained performance requires operational resilience, capacity, readiness and execution discipline. Four capabilities are essential: 

1. Protect the operations that underpin the plan. Value creation assumptions depend on reliable operations. Supplier disruption, equipment failure or a service bottleneck can erode current earnings and delay planned improvements. Identify critical failure points and test practical responses: Can another site absorb demand? Is an alternative supplier ready? Which recovery option protects service without disproportionate cost? Resilience means recognizing material threats early enough to act. 

2. Resource the change, not just the business. Even a resilient operation needs capacity to transform. Separate resources needed to run the business from those required for change and temporary surges. Cross-train bottleneck roles and provide targeted support where demands exceed capacity. Sequence or stop lower-value initiatives when they compete for the same constrained resources. Otherwise, individually achievable initiatives become collectively undeliverable. 

3. Make readiness a condition of launch. Capacity alone does not establish readiness. For a facility opening, acquisition integration or technology deployment, test processes, data, controls, training and handoffs together. Establish explicit criteria for proceeding and stabilizing operations. A launch that triggers unintended consequences (such as rework, order backlog, billing errors) can meet its date while missing the business case. 

4. Carry improvements into daily operations. Readiness improves the likelihood of change impact, and operating discipline makes the change impact sustainable. Before project support ends, establish process ownership, documented procedures and evidence that new ways of working are being adopted. Use AI-based analytics (early risk detection and action-oriented exception monitoring) and suggested action plans to trigger corrective action and use real-time value measurement to remove cross-functional barriers. Where managed services provide delivery capacity, define ownership and service outcomes explicitly. The objective is to improve the business while running it reliably. 

Track value — not just completion 

These capabilities create the conditions for delivery. Financial validation establishes whether delivery produces the intended return, and the distinction should be intentional: Identified value is not implemented or negotiated value; implemented value is not realized value. 

Each initiative needs an agreed baseline, a business owner, a benefit calculation and a realization timeline. Finance and operations should reconcile results to the baseline, separate initiative impact from volume, mix and market changes, and prevent double counting across workstreams.  

Meanwhile, implementation costs, ongoing costs and service trade-offs also belong in the analysis. That means distinguishing: 

  • Negotiated savings from savings achieved through actual purchasing. 
  • Time or capacity released versus measurable earnings improvement from productive redeployment or expense reduction. 
  • Cash released from working capital versus improvements in EBITDA. 
  • Annualized run-rate benefits from benefits recognized in the reporting period. 

A useful value review asks three questions: What changed operationally? What are the financial results compared with the plan or forecast? What decision will close the remaining gap? 

The gap becomes tangible when savings initiatives stall because calculation methods, approvals and execution accountability are not aligned.  

Case study: For a large portfolio company, Protiviti helped a global energy company translate process transformation into $24 million in working-capital improvement, demonstrating how operational changes can produce measurable financial value when execution extends beyond project completion. 

Use AI to move from visibility to intervention 

Validating benefits establishes whether change delivered value. Detecting operational problems earlier helps protect that value before it is lost. AI can support this shift by identifying supplier delays, flagging maintenance risks or modeling staffing constraints in real time. Start with the decision that needs to improve, then embed the technology into the workflow that supports it. The priority is better intervention, not another layer of reporting. 

Connect each signal to an accountable owner, a response window and a defined action. Automate exception handling where possible, but reliable data, human judgment and appropriate controls remain essential. Measure whether interventions reduce downtime, prevent service failures or accelerate benefits, not how many predictions the technology produces. 

Calls to action — make the next 90 days about delivery 

Putting this discipline into practice need not begin with another enterprise-wide assessment. For PE operating partners and portfolio company COOs, the focus for the next three months should be on a small number of material initiatives where value is delayed or performance is at risk, including: 

  • Establish the economics. Confirm the baseline, expected benefits, costs and timing with finance. 
  • Clear the constraints. Confirm capacity and readiness, resolve dependencies and assign decision rights. 
  • Resolve barriers weekly. Pair financial results with leading indicators such as backlog aging, schedule adherence and adoption of new processes. 
  • Prove the handoff. Validate results and transfer ownership only when processes, controls and performance are stable. 

Operating partners can help replicate what works across the portfolio, including common benefit definitions, readiness criteria and escalation routines. Portfolio company COOs should adapt those disciplines to their operations and retain clear ownership of delivery. to drive the needed execution through a standardized approach for accountability. 

The test of a value creation plan is not whether its initiatives are complete. It is whether the business performs differently — and whether that difference reaches EBITDA and cash, ultimately creating enterprise value. 

 What’s next? 

The final installment of this series will explore revenue enablement — how operations supports profitable growth. Execution provides the foundation by ensuring the business can reliably deliver what its strategy promises. Where is value getting stuck between your investment thesis and operating results? Connect with Protiviti to identify execution barriers and shape a focused 90-day agenda for turning priority initiatives into measurable EBITDA and cash outcomes. 

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Authors

Rob Gould

By Rob Gould

Verified Expert at Protiviti

Rob Gould is a managing director in the Business Performance Improvement solution in Protiviti’s Metro New York...

EXPERTISE

Christopher Monk

By Christopher Monk

Verified Expert at Protiviti

Chris Monk is a managing director in Protiviti’s Supply Chain & Operations practice, part of Protiviti’s COO...

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