Topic
Organizational Perspectives
4 mins to read May 1, 2026
Customer Experience: Why Strategy, Data and Technology Must Work Together
“Start with customer experience and work backward to the technology.” – Steve Jobs Whether you are in the business of selling products, promoting brands, implementing marketing technology, preparing your organization for AI adoption or researching maturing customer experiences at scale, imagine for a moment that you are a customer, rather than the enabler. Think about a […]
